Breakfast club brand identity mockup.png

The Breakfast Club Logo Development

Breakfast Club Sign.jpg

These logo designs were inspired by the movie The Breakfast Club that would be used in creating a breakfast restaurant. All of the characters have such unique personalities and come together in Saturday detention. This is where the idea of having a restaurant comes from because good food can bring people together with a variety of backgrounds. I wanted to make a logo that was inviting and tested multiple ways of accomplishing that. I wanted to draw on the idea that it was based off the movie while creating something of it’s own identity.